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Cox Automotive Research Reveals the Tax Season Affordability Gap – and Why Hertz Car Sales Has the Answer
Tax season is bringing high-intent car buyers to market, but a widening gap between what shoppers want and what they can afford is reshaping purchase decisions in 2026. New data from Cox Automotive shows that more than half of refund-driven buyers are purchasing out of necessity, and most expect to spend well below today’s average new car price of nearly $50,000. Hertz Car Sales is meeting that moment with the largest selection of near-new, model year 2025 vehicles in the U.S. used retail market – priced on average at more than half the cost of buying new.
April 14, 2026