Press Release
Hertz Survey Reveals How Travelers Are Adapting Their Holiday Plans Amid Higher Travel Costs
Americans are adapting their holiday travel plans in response to rising travel costs, according to new survey and booking data from Hertz. Six in 10 respondents planning to travel for Thanksgiving and the December holiday period say higher airfares make them more likely to drive. Among respondents planning to travel for Thanksgiving, 37% say they are driving instead of flying to save money on holiday travel.
October 29, 2026