Author: isabella sawyer

  • New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer

    New Hertz Data Signals a Road Trip Renaissance, as 64% of Americans Plan to Hit the Road this Summer

    Insights reveal a road trip revival centered around iconic routes, major live events and scenic journeys ahead of the nation’s 250th anniversary

    ESTERO, Fla., May 12, 2026 – Memorial Day weekend marks the unofficial start of summer travel season, and a new survey from Hertz shows Americans are doubling down on car travel, with 64% planning a road trip this summer. This resurgence reflects a growing desire to reclaim the road trip as an antidote to modern travel stress, embracing the freedom, flexibility and sense of control that driving brings to summer travel. As the country approaches its 250th anniversary, travelers are choosing iconic highways, scenic drives and experience-led itineraries as they rediscover the country through the open road.

    Smart Summer Travel Tips
    Hertz booking data shows demand building steadily heading into Memorial Day, setting the tone for a strong summer travel season. Rental pickups are expected to peak just ahead of the holiday, with Thursday, May 21, and Friday, May 22, shaping up to be the busiest days nationwide. Hertz’ top road trip tips:

    • Plan your road trip with Hertz: Hertz’s American Road Trip Planner has 52 bespoke and unique routes that take in everything from the tried and tested to the wild and weird. Simply choose where you want to start and get going.
    • Travel on a quieter day to save: Thursdays and Fridays are typically the busiest days for airport rentals, while starting earlier in the week – like Tuesday – often means lower rates. Travelers can save 20% off summer drives when they book the Hertz Flash Sale from May 21–29, with savings valid on rentals through September 30.
    • Pair your car to the trip: Whether it’s the INEOS Grenadier for outdoor escapes, a Ford Mustang for cruising, a sleek Volvo SUV for smooth city and highway drives, or a Chrysler Pacifica for a family getaway – choosing the right vehicle from Hertz’s newest fleet can make the journey as enjoyable as the destination.
    • Add flight details to your reservation: This lets Hertz monitor delays or cancelations, so your car is ready when you arrive.
    • Consider neighborhood locations: Not flying? Renting from a local Hertz location can be convenient and sometimes cheaper – a great option for road trips, staycations, or long‑weekend getaways.
    • Manage changes online: You can easily update your reservation in the Hertz app or on Hertz.com if your travel plans change – no phone call required.
    • Prepay for fuel: This saves time when you’re rushing to return the car.
    • Join Hertz Gold+ (it’s free) and skip the counter: Going straight to your car can be a big time saver, especially at busy airports during peak summer travel and you’re just ready to get to your destination.

    AI Drives Road Trip Planning
    AI is now a real planning channel for the open road, especially for younger travelers.

    • Among those who plan to travel this summer, 45% have used AI to help plan their summer travel.
    • Over a third of Gen Z (35%) and Millennials (34%) say they are already using AI vs. Boomers at 11%.

    Where Travelers Are Headed for Memorial Day
    The top destinations for car rentals over Memorial Day weekend reflect a mix of theme‑park hubs, major entertainment markets and historic cities:

    1. Orlando
    2. Las Vegas
    3. Los Angeles
    4. Denver
    5. Boston

    Growing Destinations
    Destinations seeing notable year‑over‑year booking growth this summer include Dallas, Houston, Portland, Maui and Chicago, reflecting demand for both city breaks and nature‑forward escapes.

    Iconic Routes Make a Comeback
    As America approaches its 250th anniversary, Hertz data points to renewed enthusiasm for road trips tied to the nation’s most iconic routes and heritage destinations.

    • Route 66: Trips starting in Chicago – the birthplace of Route 66 – and returning across Hertz locations along the historic highway are up 8% year over year between Memorial Day and July 4.
    • Historic New England: Bookings tied to Boston and surrounding New England states, including routes connected to the Freedom Trail, are up 14%, reflecting increased interest in heritage travel.

    Experience‑Driven Travel Shaping Summer Demand
    Live events and immersive experiences are playing a major role in where and when Americans are traveling this summer.

    • Major international sporting events: Cities hosting these events are seeing average rental demand climb more than 40% year over year.
    • Concert touring routes: Demand is rising in cities tied to major summer tours, reinforcing a travel mindset driven by moments and memories rather than destinations alone.
    • Dark Sky tourism: Travelers are also seeking quieter, nature‑based escapes that allow them to unplug and digitally detox. Nevada, Arizona and Utah, are showing strong year‑over‑year growth, signaling a “less screens, more scenes” and appetite for scenic, open‑road experiences.

    *Travel insights are based on Hertz internal data as of the date of release.
    **About the survey: The Hertz survey was conducted online from April 28th to April 30th, 2026 among 2,003 U.S. adults aged 18+, weighted to be nationally representative. Among this national sample, 1,526 adults plan to travel this summer.

    About Hertz
    Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com.

  • Aeroplan Announces New Partnership With Hertz

    Aeroplan Announces New Partnership With Hertz

    • Partnership builds upon Aeroplan’s commitment to make travel more rewarding
    • Members can earn up to 5 Aeroplan points per dollar spent on car rentals with Hertz®, Dollar®, and Thrifty®, and unlock premium perks and benefits
    • For every 5 Aeroplan points earned, members will receive one Status Qualifying Credit (SQC), bringing them closer to Aeroplan Status
    • All Aeroplan Elite Members and select Aeroplan Credit Cardholders get complimentary Five Star® or President’s Circle® status in Hertz Gold+ TM  loyalty program

    MONTRÉAL, May 6, 2026 – Aeroplan, Canada’s leading travel loyalty program, has announced a new strategic partnership with Hertz, one of the world’s largest vehicle rental companies. This collaboration extends across Hertz, Dollar, and Thrifty, and is the latest example of Aeroplan’s commitment to expanding its partner ecosystem, providing members with more opportunities to earn rewards, unlock premium benefits, and accelerate their journey to Aeroplan Elite Status.

    “Car rentals are a natural part of the travel journey, and we’re thrilled to give Aeroplan members more ways to earn and redeem points, while unlocking new benefits along the way,” said Scott O’Leary, Vice President of Loyalty & Product at Air Canada. “Partnering with Hertz is one of the ways we are delivering on the promise we made when we redesigned Aeroplan, providing choice, convenience, and value that extends their loyalty from the air to the road.”

    In addition to new earning opportunities, this partnership unlocks preferred pricing for all Air Canada customers, when reserving car rentals through aircanada.com.

    “We’re delighted to partner with Air Canada to deliver even more value to Aeroplan members when they rent from Hertz, Dollar or Thrifty,” said Laura Smith, Executive Vice President, Global Sales and Partnerships at Hertz. “Together, we’re providing premium benefits that will make for a more seamless and rewarding travel experience all around.”

    Through this new partnership, Aeroplan Members can access the following benefits:

    • Aeroplan members earn 2 points per $1* spent on car rentals with Hertz, Dollar and Thrifty.
    • Aeroplan Elite 25K, 35K, and 50K members earn 3 points per $1* spent on Hertz car rentals; Elite 75K members earn 4pts per $1* spent on Hertz car rentals; Super Elite members earn 5pts per $1* on Hertz car rentals.
    • Members receive 1 Status Qualifying Credit (SQC)** for every 5 Aeroplan points earned on car rentals.
    • Aeroplan Elite 25K, 35K, and 50K members, along with Aeroplan Core Credit Cardholders, receive complimentary Five Star status in the Hertz Gold+ program+.
    • Aeroplan Elite 75K and Super Elite members, along with Aeroplan Premium Credit Cardholders, receive complimentary President’s Circle status in the Hertz Gold+ program+.

    For full details on Aeroplan’s partnership with Hertz and available member benefits, visit here.

    More ways to earn and redeem, every day
    Aeroplan is widely regarded as one of the leading travel loyalty programs in North America. Aeroplan Members can earn or redeem points on more than 50 airlines to 1,300+ destinations globally. Redeem for flights with no blackouts or surcharges, access thousands of hotel properties via Aeroplan HotelSavers, or shop for brands like Amazon and Apple at the Aeroplan eStore.

    To join Aeroplan’s community of more than 10 million active members, visit aircanada.com/aeroplan.

    About Air Canada
    Air Canada is Canada’s largest airline, the country’s flag carrier and a founding member of Star Alliance, the world’s most comprehensive air transportation network. Headquartered in Montréal, Air Canada provides scheduled service directly to more than 180 airports in Canada, the United States and Internationally on six continents. It holds a Four-Star ranking from Skytrax. Through Air Canada Vacations, it offers more travel choices than any other Canadian tour operator to hundreds of destinations worldwide, with a wide selection of hotels, flights, cruises, day tours, and car rentals. Its freight division, Air Canada Cargo, provides air freight lift and connectivity to hundreds of destinations across six continents using Air Canada’s passenger and freighter aircraft. Air Canada’s climate-related ambition includes a long-term aspirational goal of net-zero greenhouse gas emissions by 2050. For additional information, please see Air Canada’s TCFD disclosure. Air Canada shares are publicly traded on the TSX (AC) in Canada and the OTCQX (ACDVF) in the US.

    About Hertz
    Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com

    *Spend is calculated based on actual time & mileage cost of a vehicle rental, plus amounts payable in connection with ancillaries, vehicle upgrades, fees or surcharges but does not include taxes. If the rental is paid for in a currency other than Canadian dollars, the spend will be converted into CAD and the number of points will be calculated accordingly
    **Only Aeroplan base points are eligible for SQC accumulation. Bonus points earned as part of promotions do not count towards SQC.
    +Terms and Conditions apply. For more details on the Hertz status grant for Aeroplan Elite members and select credit cardholders see here

  • Hertz Car Sales Continues Retail Expansion with Digital Showroom on eBay

    Hertz Car Sales Continues Retail Expansion with Digital Showroom on eBay

    Hertz Car Sales brings thousands of Hertz Certified, near-new vehicles to eBay through a dedicated digital shopping experience    

    ESTERO, Fla., May 5, 2026 – Hertz Car Sales today announced the latest strategic expansion of its digital retail presence with eBay, bringing thousands of Hertz Certified, near-new vehicles to one of the world’s largest online automotive marketplaces. Through a dedicated Hertz Car Sales showroom, shoppers on eBay will have access to more than 8,000 vehicle listings, enjoying greater confidence, convenience, and value backed by a trusted brand.

    Hertz Car Sales offers the largest selection of single-owner, near-new vehicles in the U.S. used retail market, with inventory that is typically one year old or newer and priced, on average, significantly less than buying new. Launching on eBay advances Hertz’s strategy to make retail its primary sales channel and expands access to its near-new inventory on a trusted digital retail platform where many shoppers already search, compare, and research vehicles.

    Vehicles, parts and accessories comprise one of the largest categories on eBay, with millions of listings available every day spanning pre-owned daily drivers to highly modified, purpose-built rides. All Hertz vehicles will be available through eBay’s Secure Purchase which enables a seamless end-to-end transaction experience, including payment, financing, registration, ownership transfer, transport, and up to $100,000 Vehicle Purchase Protection. Now, with the Hertz Car Sales showroom, shoppers can access even more certified inventory that meets their unique needs – from trusted brands like Ford, Toyota, Chevrolet, Nissan, and more – and complete their purchase through a single, integrated online experience.      

    “Building on our strengthened retail channels and existing partnerships, establishing a presence with eBay is a natural next step,” said Chris Berg, Executive Vice President, Global Fleet Management at Hertz. “It gives us access to millions of in-market shoppers on a trusted platform, supports a scalable retail model, reduces our reliance on wholesale channels, and puts our near-new, certified inventory in front of more customers than ever before.”

    “eBay has long been the destination of choice for car shoppers seeking value,” said Andreas Wielgoss, GM of Vehicles at eBay US. “With Hertz bringing its inventory to eBay, we’re connecting shoppers with a world-class selection of near-new certified vehicles, all backed by eBay’s Secure Purchase which enables a seamless, end-to-end buying experience online.”

    Partnering with eBay is the latest milestone in Hertz’s retail growth strategy, focused on building a scalable sales model through Hertz Car Sales partnerships where today’s car buyers are already shopping. By establishing a presence across reputable third-party marketplaces, Hertz Car Sales creates multiple high-quality entry points into the purchase funnel, increasing retail conversion while expanding the reach of its nationwide inventory.

    All vehicles listed on eBay are Hertz Certified, meaning they are carefully selected from Hertz’s fleet and undergo a rigorous 115-point inspection before being offered for sale. Hertz Certified vehicles are routinely maintained throughout their lifecycle and transparently priced, and include added benefits designed to give buyers confidence, including a 12-month/12,000-mile limited warranty and a 7-day buy-back guarantee. Together, Hertz and eBay offer a unique and unparalleled protection for vehicle purchases which takes the guesswork out of finding the right vehicle at the right price when buying online.

    For more information, visit: https://www.ebay.com/str/hertzcarsales

    About Hertz Car Sales
    Hertz Car Sales offers an extensive range of quality pre-owned cars, SUVs, and trucks at competitive prices. With over 46 locations nationwide and a convenient online platform, Hertz Car Sales’ commitment to quality, transparency, and customer satisfaction means no hidden fees, detailed vehicle histories and straightforward pricing. Vehicles undergo comprehensive inspections and maintenance, ensuring customers purchase reliable vehicles they can trust. Learn more at hertzcarsales.com.

    For more information, contact: mediarelations@hertz.com

    About eBay
    eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. In 2025, eBay enabled nearly $80 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

    For more information, contact: press@ebay.com

  • Hertz and The Home Depot Partner to Honor Military Heroes

    Hertz and The Home Depot Partner to Honor Military Heroes

    The two brands unite to support the military community with reliable transportation, special travel benefits and home upgrades

    ESTERO, Fla., May 1, 2026 – As the nation looks ahead to its 250th anniversary and observes Military Appreciation Month, Hertz and The Home Depot are coming together to honor military heroes with a nationwide initiative designed to support their everyday needs with reliable transportation, special travel benefits and meaningful upgrades at home.

    Now throughout May, Hertz and The Home Depot are hosting a nationwide contest to shine a spotlight on deserving active-duty service members, veterans, and their spouses who have gone above and beyond for their country and community. Three winners will receive a powerful prize package that includes:

    • A car of their choice from Hertz Car Sales
    • A limited-edition Husky® workbench and Husky rolling jobsite box
    • A $1,000 The Home Depot gift card (plus a $1,000 gift card for the nominator)

    One contest winner will also receive a garage storage upgrade from The Home Depot in addition to the other prizes to help tackle projects at home or on the job.

    “Hertz has a long history of supporting the transportation needs of military members and their families, and this partnership with The Home Depot builds on that commitment in a meaningful way,” said Jeff Adams, Executive Vice President, Hertz Car Sales. “By combining reliable transportation with practical support at home, we’re focused on honoring service members with solutions that make a real difference in everyday life.”

    Hertz brand ambassador and seven‑time Super Bowl champion Tom Brady is helping amplify the initiative by highlighting incredible stories of service and sacrifice, encouraging the public to nominate deserving heroes who go above and beyond in service to their country and communities.

    “There are so many people who serve their country and then come home and keep showing up for their families and communities,” said Brady. “And behind every one of them are families making sacrifices as well. Their stories of service don’t always get told, but they’re the ones that matter – and being part of this effort is simply a way to say thank you.”

    From May 1 through July 4, eligible military members can receive up to $1,000 off a vehicle purchase at Hertz Car Sales – including access to the largest selection of ‘near new’ model year 2025 vehicles in the used retail market** – helping make dependable transportation more attainable. In addition, Home Depot Verified Military Discount members will be upgraded to Hertz Five Star® status during the same period, allowing them to skip the counter and unlock enhanced rewards and benefits throughout the busy summer travel season and beyond.

    “At The Home Depot, taking care of the military community is core to our values, and we’re always looking for meaningful ways to recognize service members,” said Erin Izen, Senior Director, Community Investments at The Home Depot. “By teaming up with Hertz, we’re proud to give members of our Home Depot Military Discount program access to Hertz Five Star status and the chance to be celebrated in a special way.  It’s one more way we’re saying thank you – by delivering exclusive benefits that reflect the respect and appreciation they deserve.”

    To enter or nominate a military hero during the month of May, visit Hertz.com/military. Hertz’s judges will review contest submissions and notify winners ahead of Fourth of July.

    *NO PURCHASE NECESSARY. Nominations open through 5/31/26. Proof of military status required. Contiguous US only. Please read contest rules here.
    **Largest selection of 2025 models claim is based on the number of vehicles listed for sale on competitor dealer websites as of the date of release.

    About Hertz
    Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com.

    About Home Depot
    The Home Depot is the world’s largest home improvement specialty retailer. At the end of fiscal 2025, the company operated a total of 2,359 retail stores and over 1,250 SRS locations across all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The company employs over 470,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

  • Hertz Reveals 2026 U.S. Spring Travel Trends

    Hertz Reveals 2026 U.S. Spring Travel Trends

    Hertz data reveals longer spring break travel window and top destinations

     New Hertz travel insights reveal how spring break travel is shifting, with travelers embracing more flexible timing and longer windows for their getaways. Instead of a single peak spring break week, Hertz data shows several high-demand periods across both March and April, opening up more opportunities for families and groups to travel and save. Additionally, one in three Hertz customers is currently renting specifically for road trips and driving vacations, reflecting renewed interest in travel by car.

    Spring Break Spans Multiple Weeks*
    Spring break is no longer limited to one defined week. Hertz data reveals that travelers are heading out throughout March and April, with top pick up days forecasted to be April 9, April 17, April 23 and April 24. In March, the most popular pick up days were March 6, March 13 and March 27. This staggered demand points to smoother travel experiences for families and groups hitting the road.

    Want to Save? Start Your Trip on a Wednesday or Sunday
    Thursday and Friday remain the most popular pickup days for spring travel, but Hertz data shows that starting a rental on a Wednesday or Sunday offers a better chance at lower rates. Travelers can also join Hertz Gold+ for free to access member‑only rates and skip the rental counter. Plus, travelers can enjoy 20% off Pay Later rates with Hertz’s Spring Flash Sale when they book between April 6-13 and pick up between April 6-June 5. 

    Warm-Weather Cities Continue to Lead
    Sunshine, family‑friendly activities, and ease of planning keep warm‑weather destinations at the top of travelers’ lists. The top spring destinations based on rental car demand are:

    • Orlando
    • Los Angeles
    • Phoenix
    • Atlanta
    • Las Vegas
    • Tampa
    • Honolulu
    • Miami
    • Denver
    • Dallas

     Book Early for the Best Choice
    Travelers typically reserve rental cars 16 days in advance for spring trips but booking the car at the same time as flights and hotels can improve availability and support cost savings. Early bookings also provide access to a wider selection of vehicles – particularly SUVs and vans, which are among the most booked options this spring as travelers prioritize space for kids, luggage, and gear.

    Tips for a Faster, Smoother Car Rental Experience

    • Locking in your gas price. At Hertz, you can prepay for refueling at pickup to lock in pricing to avoid sticker shock at the pump AND save time at return.
    • Adding your flight information to your car rental reservation. Our team actively monitors flight delays and cancellations, and adding your flight information can help protect your reservation.
    • Booking at a neighborhood location. If you’re not flying into an airport, Hertz has thousands of convenient neighborhood locations across the country.
    • Modifying your reservation on the Hertz app or Hertz.com if your travel plans get disrupted and you need to make changes.
    • Joining Hertz Gold+ (it’s free!) to skip the counter and go straight to your car when you land. This benefit can be a huge timesaver, especially after flight delays.

    In sum, spring travel is expanding beyond a single week, giving travelers more flexibility and control over their plans. Whether heading to the beach, visiting family, or chasing warm weather, Hertz data shows that early planning and flexible timing can make spring getaways more seamless.

    *Data as of March 30, 2026

  • Hertz Expands Premium Fleet with INEOS Grenadier

    Hertz Expands Premium Fleet with INEOS Grenadier

    A strikingly distinctive premium 4X4 now available to rent in the U.S.
    Photos and video: HERE

    ESTERO, Fla., March 18, 2026 – Hertz, one of the world’s largest rental car companies, today announced the addition of the INEOS Grenadier to its U.S. rental fleet, further expanding the lineup of premium vehicles available to customers.

    Hertz will provide customers with unmatched access to this premium 4X4 from INEOS Automotive – offering the largest availability of Grenadiers for rent anywhere in the U.S. Customers can reserve this coveted vehicle at select airport locations nationwide starting this spring.

    “At Hertz, we’re focused on offering the newest and most exciting vehicles in the industry and giving customers access to modern, high quality rental options,” said Adnan Manzur, Senior Vice President, North America Customer Operations at Hertz. “With the addition of the INEOS Grenadier, we’re continuing to broaden customer choice and reflect travelers’ evolving preferences for unique, premium driving experiences that make the journey just as memorable as the destination.”

    The INEOS Grenadier 4X4 combines British design with German engineering. INEOS Automotive entered the Americas market in 2023 and continues to grow its portfolio and presence across the region. Hertz renters will experience the Grenadier in high-spec Fieldmaster trim. This configuration includes leather upholstery, heated seats, safari windows, a premium sound system, 18‑inch alloy wheels, delivering both comfort and capability to customers.

    “This partnership represents an exciting step forward for our continued expansion in North America,” said Gregor Hembrough, EVP, INEOS Automotive Americas. “Introducing the Grenadier to Hertz customers gives more drivers the opportunity to experience our vehicle’s capability and engineering firsthand. It also highlights the strong demand we’re seeing as our brand continues to grow its presence across the North America.”

    To learn more and reserve a Grenadier, visit Hertz.com.

    To find out more about INEOS Grenadier’s story, visit INEOSGrenadier.com.

    About Hertz
    Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com.

    ABOUT INEOS AUTOMOTIVE
    In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing. 

    In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster. 

    INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.

  • Thousands of Golden Retrievers to Gather in Golden, Colo. for Goldens in Golden, February 7, 2026

    Thousands of Golden Retrievers to Gather in Golden, Colo. for Goldens in Golden, February 7, 2026

    Hertz Gold Squad joins as first-ever presenting sponsor; beloved event to debut dog-friendly shuttles, new programming, and major enhancements 

    Golden, Colo., Feb. 2, 2026 – Goldens in Golden, the world’s largest unofficial gathering of Golden Retrievers – arguably the happiest day of the year – returns to Golden, Colorado on Saturday, February 7, 2026, from 9 a.m. to 1 p.m. 

    In response to the event’s continued growth and popularity, 2026 brings the most significant slate of improvements to date, designed to enhance comfort, mitigate traffic, and improve crowd flow. Enhancements are in large part made possible by the addition of event sponsors, including Hertz, one of the world’s largest rental car companies, as the first‑ever presenting sponsor.

    “Goldens in Golden is a signature winter event that highlights the City of Golden, local businesses, and community pride,” said Meredith Ritchie, City of Golden engagement & communications director. “This year’s expanded footprint, shuttles, and added programming are designed to make the day even more enjoyable and comfortable for everyone—dogs, families, and our community. Since the first event in 2019, Goldens in Golden has grown remarkably fast, and we’re honored it’s become such a meaningful tradition for so many people and pups in our city and from around the country.”

    Hertz Brings the Gold Squad and New On‑Site Experiences
    As the event’s first official presenting sponsor, Hertz is helping support several enhancements to elevate comfort, convenience, and fun for both dogs and their humans – while preserving the hometown spirit that Goldens in Golden is known for.

    Hertz is bringing its elite team of highly trained Golden Retrievers to delight attendees throughout the event. The Hertz Gold Squad, which debuted in 2025, is on a mission to make travel feel golden. Goldens in Golden marks the Gold Squad’s first appearance of the year, and their journey to Golden, Colorado can be followed on Instagram and TikTok, featuring Pancake & Donut, Willy, Zebby, and Bowie.

    “Goldens in Golden celebrates the joy and connection that Golden Retrievers bring to people – and that’s exactly what our Hertz Gold Squad represents,” said Adnan Manzur, Senior Vice President, North America Customer Operations at Hertz. “Hertz is proud to support an event that brings people and pups together – many traveling from great distances – to enjoy this very special, feel‑good gathering.”

    Additionally, at the event, Hertz will host the Hertz Golden Pup Cup Café, offering Gold Squad photo ops and meet‑and‑greets, free pup cups for dogs and golden lattes for humans.           

    Major Enhancements Introduced; Signature Elements Remain
    New 2026 improvements designed to enhance the overall experience are thoughtfully blended with the signature elements of Goldens in Golden. Event goers will still have the opportunity to participate in official group photos under the Welcome Arch, mingle with fellow Goldens, share some doggy treats, and shop around. New enhancements include: 

    • Extended Event Hours – The event runs from 9 a.m. – 1 p.m., spanning four hours instead of two, to help disperse crowds and allow attendees to participate at a more relaxed pace. 
    • Dog-Friendly, Free Shuttles – Complimentary, dog-friendly shuttles will service off-site parking at The Splash at Fossil Trace, 3151 Illinois St, transporting participants (and their pups) to a drop off/pick-up station at 10th and Washington. Shuttles run from 8 a.m. – 3 p.m. More information can be found on Visit Golden’s Know Before You Go
    • Expanded Event Footprint + Double the Vendors – Two Vendor Villages will anchor opposite sides of the event footprint, improving flow while more than doubling the number of pet-focused vendors, nonprofits, and Golden businesses. Additional Golden food trucks and restaurant stalls will provide more outdoor dining options.
    • New Programming and Event Staging Areas – New activities, entertainment and specialty meet-ups will take place in three distinct locations: Parfet Park at 10th and Washington; in the Pup Up Tent at 13th and Arapahoe; and under the Welcome Arch on Washington Avenue between 11th and 12th. See one paw-ty of a program schedule with contests, a fashion show, influencer panels and special meet ups for puppies, senior dogs and more, here.

    Citywide Weekend Activities
    Golden businesses are offering pet-friendly specials, Golden-themed treats, pop-up events, and all kinds of fluff-friendly fun throughout the weekend. Goldens in Golden was created to help Golden merchants and support visitation during the town’s slowest time of year. Check out merchant offerings on doggie pupcakes, pet portraits, specialty drinks, custom dog hats, bandanas and more, here. 

    Help Golden Count People + Pups – RSVP Appreciated
    Visit Golden is collecting a headcount of how many people and goldens will be attending the event and where everyone is traveling from. Participants are asked to RSVP at this link to help the City plan for an extra-golden day. We’ve already received RSVPs from more than 40 states!

    About Hertz
    Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com.

    About Visit Golden
    Visit Golden is the tourism and visitor marketing program for the City of Golden, Colo. The program promotes sustainable visitation and community vitality through thoughtful initiatives that support local business and highlight Golden’s unique charm.

  • Hertz Makes Holiday Travel Golden with Gold Squad’s Final 2025 Stop at Newark Airport

    Hertz Makes Holiday Travel Golden with Gold Squad’s Final 2025 Stop at Newark Airport

     Hertz extends its Gold Squad Golden Retriever ambassador program into 2026

    ESTERO, Fla., Dec. 18, 2025 – After debuting its nationwide Hertz Gold Squad program earlier this year, Hertz is bringing its beloved team of highly-trained Golden Retrievers to Newark Liberty International Airport for their final 2025 appearance with plans to continue spreading joy into 2026. As millions of Americans hit the road for what is expected to be one of the busiest holiday travel seasons in years, the Gold Squad will greet travelers with comfort, joy, and surprise perks during peak December travel days.

    Newark, one of Hertz’s top 10 holiday rental hotspots, will be the last stop before the Gold Squad returns in 2026 with an expanded lineup of airport and event appearances across the country.

    “The Gold Squad has been a bright spot for travelers throughout the year, and Newark is the perfect place for their final stop in 2025,” said Adnan Manzur SVP, North America Customer Operations at Hertz. “Holiday travel can be hectic, and a few minutes with a Gold Squad Golden Retriever can make the whole journey feel a little more golden.”

    Holiday Travel Trends: What Travelers Should Know
    With significantly lower gas prices this year, the roadways are going to be especially busy. According to Hertz’s travel partner AAA, more than 109 million Americans will hit the road this holiday season – up by over two million from last year. Based on Hertz data, here’s what to know before you go:

    • December 20 is expected to be the busiest rental car pick-up day nationwide.
    • Top 10 Holiday Hotspots:
      1. Orlando
      2. Los Angeles
      3. Atlanta
      4. Miami
      5. Phoenix
      6. Newark
      7. Dallas
      8. Boston
      9. Chicago
      10. Las Vegas
    • Trending Destinations: Miami, Palm Springs, and Phoenix are seeing the biggest jumps in year-over-year rental car demand.
    • Fresh New Rides: Hertz customers will be among the first to drive thousands of 2026 vehicles now on the road, including the Cadillac CT5, Volvo XC60, Ford Mustang EcoBoost, Jeep Grand Wagoneer and more.

    Here are some of Hertz’s Golden Travel Tips:

    • Reserve early as possible for the most vehicle availability and widest selection.
    • Check out Hertz’s vehicle guide to find the perfect vehicle to fit all your passengers, luggage, and gifts this holiday season.
    • Add flight details to your reservation so Hertz can monitor delays and adjust accordingly.
    • Join Hertz Gold Plus Rewards (it’s free to sign up!) to access exclusive member discounts, skip the counter at select locations, earn points redeemable for free rental days and more.
    • Check Hertz neighborhood locations for additional availability during peak travel times.

    About the Hertz Gold Squad
    Launched earlier this year, the Hertz Gold Squad is a team of highly trained Golden Retrievers that specialize in providing comfort in busy environments, such as airports and large events. They were selected for their calm temperament and ability to interact safely with travelers. Each dog works with a certified handler to ensure a positive experience for everyone.

    The pups have visited airports across the U.S. throughout 2025, delighting customers with soothing interactions, photo moments, and plenty of pets.

    Newark is the last stop for 2025, with additional locations and appearances planned for 2026. Travelers can follow the Squad and share where they’d like to see the pups next on Instagram, X, Facebook and TikTok.

    *Travel data based on Hertz advance bookings as of Dec. 10, 2025.

    About Hertz
    Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com.

  • Hertz Car Sales Launches Online Car Buying

    Hertz Car Sales Launches Online Car Buying

    Retail expansion builds on Hertz Car Sales’ recent collaboration with Amazon Autos, now available nationwide

    ESTERO, FLA., September 30, 2025 – Hertz Car Sales, which offers one of the largest selections of high-quality used vehicles direct to consumers, today announced the launch of a fully online car-buying experience at HertzCarSales.com. Shoppers nationwide can now browse, finance, and purchase vehicles entirely online, gaining greater confidence, transparency, and convenience through the enhanced digital platform.

    With this expansion, HertzCarSales.com has transformed from an online catalog into a full-service e-commerce platform. Customers can continue to browse thousands of well-maintained used vehicles for every budget, but now also get a trade-in offer, get pre-qualified to view personalized payments, view optional protection plans, and secure credit approval to finalize their purchase – all online.

    “Our new e-commerce platform marks a major step forward in modernizing how we serve our customers with a seamless journey from browsing to ownership,” said Gil West, Chief Executive Officer at Hertz. “By enhancing our digital capabilities, we’re meeting customers where they are and giving them greater visibility into our inventory, easier purchasing processes, and broader access to quality Hertz vehicles. This also marks a critical milestone in executing our strategy to make retail our primary car selling channel.”

    Over the past year, Hertz has made a concerted effort to grow its retail channels, including enhancing the digital customer experience and expanding its Rent2Buy program, which have already contributed to record-breaking sales performance. Enabling customers to fully transact online also builds on the recently announced collaboration with Amazon Autos, which allows customers to browse, finance, and schedule vehicle pickup directly through Amazon. Initially launched in four cities, it has now expanded to all Hertz Car Sales locations across the U.S. Whether on Amazon or HertzCarSales.com, Hertz is meeting customers where they are, with faster, more convenient ways to buy a car online.

    Hertz Car Sales is teaming up again with NFL legend Tom Brady for a new national ad campaign launching October 1. Brady highlights the ease and confidence of buying a car online or at any of Hertz’s 45 locations nationwide. The campaign will run across social media, digital channels, and streaming platforms.

    The Hertz Car Sales Difference
    Whether you’re looking for a reliable commuter car, a family SUV, or a luxury ride, Hertz Car Sales makes it easy to find the right fit without the pressure. Hertz Car Sales offers top-rated pre-owned vehicles at competitive prices, often below Kelley Blue Book Suggested Retail Value, including thousands of 2025 models from Hertz’s newest fleet ever. Additionally:

    • Hertz Certified vehicles undergo a rigorous 115-point inspection
    • Vehicles are backed by a 12-month/12,000-mile limited powertrain warranty in addition to any remaining factory new vehicle warranty coverage
    • 24-hour roadside assistance, and a 7-day/250-mile buy-back guarantee*
    • Flexible financing options from top lenders
    • Detailed vehicle history and condition reports

    To learn more, visit HertzCarSales.com or https://www.hertzcarsales.com/buy-online.htm

    *Terms apply. Visit HertzCarSales.com to learn more.

    About Hertz Car Sales
    Hertz Car Sales offers an extensive range of quality pre-owned cars, SUVs, and trucks at competitive prices. With 45 locations nationwide and a convenient online platform, Hertz Car Sales’ commitment to quality, transparency, and customer satisfaction means no hidden fees, detailed vehicle histories and straightforward pricing. Vehicles undergo comprehensive inspections and maintenance, ensuring customers purchase reliable vehicles they can trust. Learn more at hertzcarsales.com.

    For more information, contact: mediarelations@hertz.com

  • Hertz Puts Fans in the Driver’s Seat at Lone Star Le Mans

    Hertz Puts Fans in the Driver’s Seat at Lone Star Le Mans

    Exclusive ‘Gold Kart’ experience with Tom Brady and Cadillac Hertz Team JOTA offers fans prizes, VIP tour and more

    ESTERO, FLA.– Sept. 4, 2025 – As the World Endurance Championship (WEC) makes its only U.S. stop at Austin’s Circuit of the Americas (COTA) on Sunday, Sept. 7, Hertz, together with Cadillac Hertz Team JOTA, is bringing fans an action packed weekend of racing, interactive competition, and exclusive experiences that showcase the excitement of endurance racing like never before.

    Hertz Gold Kart Series
    To get passionate motorsports fans revved up for the big race at COTA, Hertz is hosting the first ever Hertz Gold Kart Series – a 3-hour endurance style kart race on Saturday, Sept. 6 at COTA’s Speed City karting track, giving fans the chance to compete on teams captained by Cadillac Hertz Team JOTA driver and F1 World Champion Jenson Button and his teammates Alex Lynn and Norman Nato, with NFL legend and Hertz ambassador Tom Brady as a virtual coach.

    A total of 72 participants who previously entered the Hertz Gold Karting sweepstakes will compete in endurance-style sprints on the COTA karting track, supported by the team captains. The winning team will receive a team trophy, a signed Team JOTA helmet, and a VIP tour of the Cadillac Hertz Team JOTA pit lane garage during the WEC race day.

    “For more than a century, Hertz has been about creating opportunities for people to move with freedom and confidence,” said Gil West, CEO of Hertz. “With WEC making its only U.S. stop in Austin, we’re giving racing fans and our customers alike the chance to go beyond spectating — to experience endurance racing alongside world-class drivers from Cadillac Hertz Team JOTA and Tom Brady.”

    “I’ve always loved competition, and racing brings that same drive, teamwork and adrenaline rush that I thrived on in football,” said Tom Brady. “I can’t wait to rally Team Brady and give fans an unforgettable experience as we head into an incredible weekend of racing at COTA.”

    “With the Gold Kart Series, Hertz has come up with a brilliant initiative to bring motorsport fans even closer to the action,” said Jenson Button. “Karting is where it begins for most professional racing drivers and even for amateurs, there’s nowhere to hide. I have high hopes for Team Button – after a 1-2 finish at the last race, I’m hoping for a double podium at our home race this weekend!”

    The Fan Experience
    Following the Hertz Gold Kart Series race, there will be three hours of open-track driving. To gain access, fans must have a WEC ticket and show proof of Hertz Gold Plus Rewards membership. Gold Plus Rewards is free to join and makes renting a car faster, easier and more rewarding. Members can enjoy exclusive rates when booking on Hertz.com or the Hertz app, skip the counter at select locations, and earn points redeemable for free rental days and more.

    Up to 200 members will have the opportunity to participate in 10-minute races from 3 to 6 p.m. CT on Saturday, Sept. 6, and enjoy concessions, team merchandise and interactive photo zones. Hertz Gold Plus Rewards members will also enjoy exclusive perks, including discounts on Lone Star Le Mans tickets and access to race-day activations.

    Photo assets are available here.

    About Hertz
    Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com.

    About Cadillac Hertz Team JOTA
    Cadillac Hertz Team JOTA is a collaboration between JOTA Sport and Cadillac Racing, combining the rich legacy of Cadillac’s motorsport pedigree with JOTA’s renowned expertise in endurance racing. Together, they compete in the FIA World Endurance Championship, pushing the limits of performance and innovation on the world’s most prestigious racing stages.