Category: Press Release

  • Hertz Revises Full Year 2013 Guidance

    Hertz Revises Full Year 2013 Guidance

    PARK RIDGE, N.J., Sept. 26, 2013 /PRNewswire/ — Hertz Global Holdings, Inc. (NYSE: HTZ) (with its subsidiaries, the "Company" or "we") today announced revised guidance for full-year 2013 revenues, adjusted pre-tax income, Corporate EBITDA, adjusted net income and adjusted diluted earnings per share. Guidance for full year 2013 corporate cash flow is unchanged. Guidance is revised as follows:

    ($ in Millions)

    February 2013 Guidance

    September 2013 Guidance

    Revenues

    10,850.0 – 10,950.0

    10,800.0 – 10,900.0

    Adj. Pre-Tax Income

    1,270.0 – 1,340.0

    1,200.0 – 1,270.0

    Corporate EBITDA

    2,210.0 – 2,270.0

    2,120.0 – 2,190.0

    Adj. Net Income

    830.0 – 875.0

    780.0 – 830.0

    Adj. EPS

    1.78 – 1.88

    1.68 – 1.78*

    Corporate Cash Flow

    500.0 – 600.0

    500.0 – 600.0

    * The guidance for adjusted diluted earnings per share range is based on 465 million shares. Note that the prior guidance was based on 455 million shares which has been impacted by our share price throughout the year. The Company estimates that the share count difference results in a $0.04 per share variance. Based on a share count of 455 million shares, the February 2013 adjusted diluted EPS guidance range was $1.82 – $1.92.

    "We are revising full year 2013 guidance primarily because of weaker than anticipated volume generated by the Hertz brand in the U.S. airport car rental market, our largest business," said Mark P. Frissora, the Company’s Chairman and Chief Executive Officer. "Weaker volume impacts not only revenues, but also generates related fleet issues, including lower utilization and the inability of the used car market to absorb our excess vehicles at current market prices. Fortunately, stronger pricing in the U.S. airport car rental market is helping to partially offset softer volume. Despite these challenges, we anticipate Hertz will nevertheless generate record earnings for the full year, with adjusted pre-tax income up more than 30% year-over-year. Additionally, we are encouraged by the strong, ongoing performance of several of our businesses including: Hertz car rental off-airport, Dollar Thrifty, Donlen and HERC. We are especially pleased that the European car rental business has made significant progress throughout 2013, overcoming the protracted recession in that market," Frissora added.

    The Company noted that Mr. Frissora will be speaking at the MKM Partners Entertainment and Leisure Conference at the Grand Hyatt Hotel in New York City on September 26, 2013. He will discuss the slides attached to this press release (Exhibit A) pertaining to the revised full year 2013 guidance.

    About Non-GAAP Financial Measures
    Corporate EBITDA represents EBITDA as adjusted for car rental fleet interest, car rental fleet depreciation and certain other items. EBITDA is defined as net income before net interest expense, income taxes and depreciation (which includes revenue earning equipment lease charges) and amortization. Adjusted pre-tax income is calculated as income before income taxes plus non-cash purchase accounting charges, non-cash debt charges relating to the amortization of debt financing costs and debt discounts and certain one-time charges and non-operational items. Adjusted net income is calculated as adjusted pre-tax income less a provision for income taxes derived utilizing a normalized income tax rate and noncontrolling interest. Adjusted diluted earnings per share is calculated as adjusted net income divided by the weighted average diluted shares outstanding for the period. Management believes that Corporate EBITDA, adjusted pre-tax income, adjusted net income and adjusted diluted earnings per share are useful in measuring the comparable results of the Company period-over-period. The GAAP measures most directly comparable to Corporate EBITDA, adjusted pre-tax income, adjusted net income and adjusted diluted earnings per share are (i) pre-tax income and cash flows from operating activities, (ii) pre-tax income, (iii) net income, and (iv) diluted earnings per share, respectively. Because of the forward-looking nature of the Company’s forecasted Corporate EBITDA, adjusted pre-tax income, adjusted net income and adjusted diluted earnings per share, specific quantifications of the amounts that would be required to reconcile forecasted cash flows from operating activities, pre-tax income and net income are not available. The Company believes that there is a degree of volatility with respect to certain of the Company’s GAAP measures, primarily related to fair value accounting for its financial assets (which includes the Company’s derivative financial instruments), its income tax reporting and certain adjustments made to arrive at the relevant non-GAAP measures, which preclude the Company from providing accurate forecasted reconciliations of GAAP to non-GAAP measures. Based on the above, the Company believes that providing estimates of the amounts that would be required to reconcile the range of the non-GAAP Corporate EBITDA, adjusted pre-tax income, adjusted net income and adjusted diluted earnings per share to forecasted cash flows from operating activities, pre-tax income, net income and diluted earnings per share would imply a degree of precision that would be confusing or misleading to investors for the reasons identified above.

    CAUTIONARY NOTE CONCERNING FORWARD-LOOKING STATEMENTS
    This communication contains "forward-looking statements." Examples of forward-looking statements include information concerning our liquidity and its possible or assumed future results of operations, including descriptions of its business strategy. These forward-looking statements often include words such as "believe," "expect," "project," "anticipate," "intend," "plan," "estimate," "seek," "will," "may," "would," "should," "could," "forecasts" or similar expressions. These statements are based on certain assumptions that the Company has made in light of its experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that the Company believes are appropriate in these circumstances. You should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties and assumptions. Many factors could affect our actual financial results and could cause actual results to differ materially from those expressed in the forward-looking statements, due to a variety of important factors, both positive and negative.

    Among other items, such factors could include: our ability to integrate the car rental operations of Dollar Thrifty and realize operational efficiencies from the acquisition; the risk that expected synergies and cost savings from the Dollar Thrifty acquisition may not be fully realized or realized within the expected time frame; the operational and profitability impact of the Advantage divestiture and the divestiture of the airport locations that we agreed to undertake in order to secure regulatory approval for the Dollar Thrifty acquisition; levels of travel demand, particularly with respect to airline passenger traffic in the United States and in global markets; the impact of pending and future U.S. governmental action to address budget deficits through reductions in spending and similar austerity measures, which could materially adversely affect unemployment rates and consumer spending levels; significant changes in the competitive environment, including as a result of industry consolidation, and the effect of competition in our markets, including on our pricing policies or use of incentives; occurrences that disrupt rental activity during our peak periods; our ability to achieve cost savings and efficiencies and realize opportunities to increase productivity and profitability; an increase in our fleet costs as a result of an increase in the cost of new vehicles and/or a decrease in the price at which we dispose of used vehicles either in the used vehicle market or under repurchase or guaranteed depreciation programs; our ability to accurately estimate future levels of rental activity and adjust the size and mix of our fleet accordingly; our ability to maintain sufficient liquidity and the availability to us of additional or continued sources of financing for our revenue earning equipment and to refinance our existing indebtedness; safety recalls by the manufacturers of our vehicles and equipment; a major disruption in our communication or centralized information networks; financial instability of the manufacturers of our vehicles and equipment; any impact on us from the actions of our licensees, franchisees, dealers and independent contractors; our ability to maintain profitability during adverse economic cycles and unfavorable external events (including war, terrorist acts, natural disasters and epidemic disease); shortages of fuel and increases or volatility in fuel costs; our ability to successfully integrate acquisitions and complete dispositions; our ability to maintain favorable brand recognition; costs and risks associated with litigation; risks related to our indebtedness, including our substantial amount of debt, our ability to incur substantially more debt and increases in interest rates or in our borrowing margins; our ability to meet the financial and other covenants contained in our Senior Credit Facilities, our outstanding unsecured Senior Notes and certain asset-backed and asset-based arrangements; changes in accounting principles, or their application or interpretation, and our ability to make accurate estimates and the assumptions underlying the estimates, which could have an effect on earnings; changes in the existing, or the adoption of new laws, regulations, policies or other activities of governments, agencies and similar organizations where such actions may affect our operations, the cost thereof or applicable tax rates; changes to our senior management team; the effect of tangible and intangible asset impairment charges; the impact of our derivative instruments, which can be affected by fluctuations in interest rates and commodity prices; and our exposure to fluctuations in foreign exchange rates. Additional information concerning these and other factors can be found in our filings with the Securities and Exchange Commission, including our most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.

    The Company therefore cautions you against relying on these forward-looking statements. All forward-looking statements attributable to the Company or persons acting on the Company’s behalf are expressly qualified in their entirety by the foregoing cautionary statements. All such statements speak only as of the date made, and the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

    ABOUT HERTZ
    Hertz Global Holdings, through its subsidiary The Hertz Corporation ("Hertz," the "Company" or "we"), operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,900 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 9,300 corporate and licensee locations in approximately 150 countries. Our Dollar and Thrifty brands have approximately 1,600 corporate and franchisee locations in approximately 90 countries. Our Hertz brand name is one of the most recognized in the world, signifying leadership in quality rental services and products. We are one of the only car rental companies that has an extensive network of company‑operated rental locations both in the United States and in all major European markets. We believe that we maintain the leading airport car rental brand market share, by overall reported revenues, in the United States and at 120 major airports in Europe where we have company‑operated locations and where data regarding car rental concessionaire activity is available. We believe that we also maintain the second largest market share, by overall reported revenues, in the off-airport car rental market in the United States. In our equipment rental business segment, we rent equipment through approximately 340 branches in the United States, Canada, France, Spain, China and Saudi Arabia, as well as through our international licensees. We and our predecessors have been in the car rental business since 1918 and in the equipment rental business since 1965. We also own Donlen Corporation, based in Northbrook, Illinois, which is a leader in providing fleet leasing and management services.

    Exhibit A:
    http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/HERTZ_Guidance_Exhibit_A.pdf

    SOURCE The Hertz Corporation

  • Hertz Introduces The All-Electric Tesla Model S To Expanding U.S. Dream Cars

    Hertz Introduces The All-Electric Tesla Model S To Expanding U.S. Dream Cars

    PARK RIDGE, N.J., Sept. 25, 2013 /PRNewswire/ — The Hertz Corporation (NYSE: HTZ), the world’s largest general use airport car rental brand, today announced the expansion of its Dream Cars with the introduction of the all-electric Tesla Model S in the U.S. With the expansion, consumers in select markets are now able to rent both the Tesla Model S and Tesla Roadster, along with a variety of other high-end performance vehicles, from Ferrari to Lamborghini to Porsche and Mercedes Benz, offered in Hertz’s Dream Cars, a line of ultra-high-end performance vehicles that redefine the premium car rental experience.

    (Logo: http://photos.prnewswire.com/prnh/20130620/NY35609LOGO)

    "Customer and industry support for Hertz’s Dream Cars has been overwhelming, so adding the Tesla Model S to the already outstanding fleet was an easy choice," said Mark P. Frissora, Hertz Chairman and CEO. "The ability to offer a truly unique driving experience to Hertz customers is a thrill, and the addition of this vehicle shows the passion we have in offering the best and most diverse fleet to our customers."

    The Tesla Model S will be available in California – at San Francisco and Los Angeles airports — and are the 85kWh model, capable of 265 miles on one charge. The all electric, zero emissions car can go 0-60 mph in 4.2 seconds. The Tesla Model S is the world’s first premium sedan built from the ground up as an electric vehicle. At the heart of Model S is the proven Tesla powertrain, delivering both unprecedented range and a thrilling drive experience. With a rigid body structure, nearly 50/50 weight distribution and a low center of gravity, Model S offers the responsiveness and agility expected from the world’s best sports cars while providing the ride quality of a luxury performance sedan. The Tesla Model S was named Motor Trend’s 2013 Car of the Year [R] and received Consumer Reports highest score ever given to a car as well as NHTSA’s 5-star safety rating.

    Hertz Dream Cars expand the availability for consumers to enjoy an once-in-a-lifetime luxury travel experience. Hertz Dream Cars, offered in 35 markets including Los Angeles, Miami and Las Vegas, includes:

    Aston Martin V8 Vantage
    Audi R8, Spyder
    Bentley Continental GT
    Cadillac CTS-V
    Ferrari (California, F430)
    Lamborghini Gallardo
    Land Rover Range Rover Sport
    Mercedes-Benz AMG (SLS, C63, E63)
    Mercedes-Benz (SL550, G550)
    Porsche (911, Cayenne, Boxster, Panamera)
    SRT Viper
    Tesla Model S

    The introduction of the all-electric Tesla Model S is part of Hertz’s Living Journey which focuses on the integration of sustainability best practices into the Company’s operations. Hertz’s Living Journey focuses on smart mobility solutions, the environment, community outreach, and Hertz’s overall commitment to corporate social responsibility. Through Hertz’s Living Journey, 74% of Hertz’s cars average 28+ mpg and the Company’s Green Traveler Collection features low emission and fuel efficient vehicles which average better than 48+ mpg and includes a range of Hybrids, Electric, CNG, and clean diesel vehicles.

    Hertz has been recognized for its sustainability achievements and has received Zagat’s "Best Green Options", Global Business Travel Association’s "Sustainable Innovation Award", Swedish Association of Green Motorists’ "Most Environmentally Friendly Car Rental Company", and Fleet News UK’s "Environmental Award."

    Hertz is committed to providing customers the fastest, easiest and most valued rental experience with technological innovations and personalized service, which include:

    • Carfirmation: A mobile email/SMS text service – Mobile Gold Alerts — that confirms a Gold customer’s reservation, advises of their car, and its location at the Hertz facility.
      • Carfirmation Upgrade: Shows other available cars and upgrades and lets members select the one they want – all on their mobile device in three simple steps.
    • Choose Control: Hertz Gold Choice gives the customer the power to keep the car they reserved or simply choose another, something no other car rental brand offers.
    • Zap Technology: Hertz’s e-Return is the fastest way for customers to return their cars with a receipt emailed to the customer in a flash.
    • Acceler-Rental: Hertz is the first car rental company to now offer both airport and neighborhood location customers the ability to rent cars through a live face-to-face video kiosk with Hertz ExpressRent™ kiosks.
    • Mobile Apps: As consumers are looking to mobile technologies as a way to take control of their travel experience, from on-the-go bookings to instant upgrades.
      • Hertz App: Book, modify and search car rental reservations, find locations, and browse special deals and offers all from the palm of your hand.
      • Hertz NeverLost My Explore App: Users can plan their itinerary and navigate popular cities all on their smart phones.
      • Hertz 24/7 App: Customers have 24/7 access to a variety of vehicles when and where they need them with the ability to reserve a car or modify an existing reservation and view upcoming and previous reservations.

    About Hertz
    Hertz operates its car rental business through the Hertz, Dollar, Thrifty, and Firefly brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the fourteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.

    SOURCE The Hertz Corporation

  • Hertz Named As A Top 3 Learning! 100 Award Recipient In Private Sector Category

    Hertz Named As A Top 3 Learning! 100 Award Recipient In Private Sector Category

    PARK RIDGE, N.J., Sept. 24, 2013 /PRNewswire/ — The Hertz Corporation (NYSE:HTZ), the world’s largest general use car rental brand, announced that the company was named a Learning! 100 Award Recipient by Elearning! Media Group (EMG), placing among the top three ranked private sector companies. Hertz was awarded the prestigious accolade for its learning innovation, global learning structures, senior leadership development, and learning and development effectiveness.

    "We are very honored to become a Learning! 100 Award Recipient and to earn the plaudits of Elearning! Media Group," said Mark Frissora, Chairman and Chief Executive Officer of The Hertz Corporation. "Hertz is highly focused on attracting, retaining and developing the best talent, underpinned by a strong investment in learning. This award is a great testimony to our progress, but never resting on our laurels, we will continue to seek to ways to further enhance our learning programs for our people."

    The Learning! 100 Award recognizes 60 corporate and 40 public sector organizations for outstanding learning culture, innovation or collaboration that drives performance. "We are honored to recognize these top-performing learning organizations for 2013. Altogether, the Learning! 100 winners represent the best-of-the-best in learning and development throughout both the public and private sectors," reports Catherine Upton, Group Publisher, Elearning! Media Group.

    The Learning! 100 Award program has a solid, research-based approach. Applicants were evaluated across three criteria: Aberdeen Group’s Best-in-Class Learning & Development assessment, EMG’s Learning Culture index, and overall organizational performance. Each submission received a rating for each section and scores were totaled to identify the top 100. The organizations’ Learning! 100 ranking was determined by overall performance and the impact of their learning leadership.

    About Hertz
    Hertz operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz 24/7 hourly car rental business. Hertz also operates one of the world’s largest equipment rental businesses, Hertz Equipment Rental Corporation, through approximately 350 branches in the United States, Canada, China, France, Spain and Saudi Arabia, as well as through its international licensees.

    Contact:

    Paula Rivera

    201-307-2824

    privera@hertz.com

    SOURCE The Hertz Corporation

  • Hertz Partners With AiRep Aviation & Tourism To Grow Outbound Car Rentals From Turkey
World’s largest general-use car rental brand eyes Turkey as key growth market as 11 million Turkish passport holders travel abroad in 2012

    Hertz Partners With AiRep Aviation & Tourism To Grow Outbound Car Rentals From Turkey World’s largest general-use car rental brand eyes Turkey as key growth market as 11 million Turkish passport holders travel abroad in 2012

    DUBAI, United Arab Emirates, Sept. 23, 2013 /PRNewswire/ — The Hertz Corporation has appointed AiRep Aviation & Tourism, one of Turkey’s largest travel management companies, as its outbound General Sales Agent (GSA) representative for the travel trade in Turkey.

    (Logo: http://photos.prnewswire.com/prnh/20130620/NY35609LOGO)

    The recently signed partnership will see AiRep Aviation & Tourism tasked with growing Hertz outbound car rentals from Turkey to more than 8,800 Hertz locations in 150 countries.

    That growth will likely be aided by the increasing number of Turkish travelers in recent years to popular destinations such as the USA and Europe. According to the Turkish Ministry of Tourism, more than 11 million Turkish passport holders travelled abroad in 2012, while experts in the country estimate that by 2015, the number could increase to 16 million.

    "With a population of 73.6 million and an average GDP growth rate of 4.6 per cent expected over the next five years, we see Turkey as a key source market for Hertz outbound car rentals and integral to our long-term growth strategy," said Michel Taride, Group President of Hertz International.

    "Turkey generates millions of tourists every year, while Hertz outbound car rentals from the country between January and August 2013 increased by 27 per cent versus the same period last year. We are delighted to be aligned with AiRep Aviation & Tourism, whose extensive market knowledge and presence makes them an ideal partner to advance this growth."

    Taride added that the USA, Italy, Germany, France, and Greece are currently the top five destinations for Turkish travelers choosing to rent with Hertz, accounting for a combined 67 per cent of the total mentioned growth so far this year. Other popular global destinations include Spain, the UAE, Benelux, Switzerland and Austria.

    With more than 20 years’ experience, AiRep Aviation & Tourism has established an independent sales team operating as a dedicated resource representing the Hertz brand in Turkey, providing instant accessibility to the global portfolio of Hertz outbound products.

    Ferzan Unlusoy, General Manager of AiRep Aviation & Tourism, said: "We are committed to providing Turkey’s travel trade professionals and their customers with the best range of travel products available on the market today.

    "This partnership with Hertz will allow us to extend this offering further and we are looking forward to establishing AiRep Aviation & Tourism as the face of Hertz within the travel trade in Turkey."

    Hertz offers a wide range of makes and types in a global fleet of more than 500,000 vehicles, including the popular Hertz Dream Cars collection in the USA and Europe, where Turkish customers can drive the likes of an Aston Martin V8 Vantage, a Bentley Continental GT, a Lamborghini Gallardo, or an SRT in the USA; or the new Jaguar F-TYPE in Europe.

    Other popular choices are the Hertz Collections range of cars in Europe, USA and Australia, including the Prestige, Green, Fun, Adrenalin, and Family collections, guaranteeing the car make and model the customer chooses upon making a reservation.

    About Hertz

    Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.

    About Hertz Middle East and Africa

    Hertz has a strong presence in the Middle East and Africa region, with 11 Hertz franchisees in the Middle East and 23 in Africa, and a total of 66 locations in the Middle East and 161 outlets in Africa, offering a wide range of car rental and leasing services. Hertz locations across the region offer customers the most modern fleet of vehicles in the market, with a focus on quality, safety and reliability.

    About Discover the World Marketing

    Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 80 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 76 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry.

    CONTACT (U.S.):

    CONTACT (International):

    CONTACT (Middle East):

    Paula Rivera

    Zoe White

    Gareth Wright

    (201) 307-2824

    +44 1895 553 887

    +971 4 428 1502

    privera@hertz.com

    zoewhite@hertz.com

    gareth@totalcompr.ae

    SOURCE The Hertz Corporation

  • Hertz CFO Steps Down
Elyse Douglas cites personal decision not to relocate to Hertz Florida HQ

    Hertz CFO Steps Down Elyse Douglas cites personal decision not to relocate to Hertz Florida HQ

    PARK RIDGE, N.J., Sept. 23, 2013 /PRNewswire/ — Hertz Global Holdings, Inc. (NYSE: HTZ) announced today that its Senior Executive Vice President and Chief Financial Officer, Elyse Douglas, has decided for personal reasons to step down from her current role, effective October 1, 2013. Ms. Douglas will stay with the company through December 31, 2013, helping the Company complete several strategic projects and assisting in the transition of her responsibilities to her successor. David J. Rosenberg, currently the Chief Financial Officer of Hertz International, Ltd. will serve as the Company’s CFO on an interim basis while internal and external candidates are considered to fill the CFO position.

    (Logo: http://photos.prnewswire.com/prnh/20130620/NY35609LOGO )

    Mr. Rosenberg has 20 years of diverse finance and accounting experience with multi-national corporations. Before assuming his current role as CFO of Hertz International in 2011, he was Controller, Global Reporting, Policies and Procedures for the Company from 2009 – 2011. Prior to that, he held senior financial positions at Ralph Lauren Corporation (Vice President and Corporate Assistant Controller from 2006-2009), Coty, Inc. (Vice President and Corporate Assistant Controller from 2001 -2006) and Nabisco (Director, Financial Planning and Analysis during 2000 – 2001). Mr. Rosenberg started his career at Coopers & Lybrand. He holds a CPA designation and has an MBA in Accounting and Finance from Northeastern University, as well as a BBA – Finance from Emory University.

    Hertz announced on May 7, 2013 that it would relocate its corporate headquarters from Park Ridge, New Jersey to Estero, Florida. The Company’s Chairman and CEO, Mark P. Frissora, and its Board of Directors, requested that key executives, including the CFO, move with the company and establish residency in the State of Florida. As of October 2013, the executive team will become the first group of Hertz employees to relocate to a temporary site in Naples, Florida, while the new headquarters is constructed in Estero. Ms. Douglas has informed Mr. Frissora and the Hertz Board that, for personal reasons, she is unable to relocate from the metropolitan New York City area.

    "Elyse Douglas has been a valued member of the Hertz senior management team since she assumed the CFO role in August 2007," said Mark Frissora. "Elyse and her finance team helped lead us through the financial crisis in 2008 – 2009, transform our balance sheet in the aftermath of the recession, and engineer key acquisitions including Donlen and Dollar Thrifty, and our recent investment in China Auto Rental. Speaking for the entire senior team and the Board, Elyse’s contributions to our success have been outstanding, and she will be missed by all of us. We understand that her situation makes a move to Florida impossible and we support her decision to step down," he added.

    "Being CFO of Hertz has been a fantastic professional experience and it’s disappointing that I’m not able to join the senior team in Florida," said Ms. Douglas. "The Company has tremendous growth opportunities, and has a great culture based on transparency and integrity. I look forward to watching Hertz capitalize on its strengths and new initiatives," she added.

    Mr. Frissora, Ms. Douglas and Mr. Rosenberg will be attending the MKM Partners Entertainment and Leisure Conference at the Grand Hyatt Hotel in New York City on September 26, 2013.

    About Hertz
    Hertz Global Holdings, through its subsidiary The Hertz Corporation ("Hertz," the "Company" or "we"), operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,460 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,960 corporate and licensee locations in approximately 150 countries. Our Dollar and Thrifty brands have approximately 1,500 corporate and franchisee locations in 85 countries. Our Hertz brand name is one of the most recognized in the world, signifying leadership in quality rental services and products. We are one of the only car rental companies that has an extensive network of company operated rental locations both in the United States and in all major European markets. We believe that we maintain the leading airport car rental brand market share, by overall reported revenues, in the United States and at 120 major airports in Europe where we have company operated locations and where data regarding car rental concessionaire activity is available. We believe that we also maintain the second largest market share, by overall reported revenues, in the off-airport car rental market in the United States. In our equipment rental business segment, we rent equipment through approximately 340 branches in the United States, Canada, France, Spain, China and Saudi Arabia, as well as through our international licensees. We and our predecessors have been in the car rental business since 1918 and in the equipment rental business since 1965. We also own Donlen Corporation, based in Northbrook, Illinois, which is a leader in providing fleet leasing and management services.

    SOURCE The Hertz Corporation

  • Hertz Dayim Equipment Rental Expands Within Saudi Arabia
Joint venture between Hertz Equipment Rental Corporation and Dayim Systems opens new location in Jeddah to serve the Western Province of Saudi Arabia

    Hertz Dayim Equipment Rental Expands Within Saudi Arabia Joint venture between Hertz Equipment Rental Corporation and Dayim Systems opens new location in Jeddah to serve the Western Province of Saudi Arabia

    PARK RIDGE, N.J., Sept. 19, 2013 /PRNewswire/ — The Hertz Corporation (NYSE: HTZ) has announced that Hertz Dayim Equipment Rental has further expanded in Saudi Arabia by opening a greenfield location in Jeddah. The new location will serve Western Province-based petrochemical, oil and gas, government, military, construction, event services, industrial, and emergency response sectors. Similar to the company’s Damman location, the Jeddah operations provides equipment rental and fleet management services. Its broad range of rental solutions includes equipment for earth moving, aerial, material handling, power, electrical, and compressor requirements.

    Saudi Arabia’s Western Province is considered a strong growth opportunity due to heavy construction and industrialization. According to the Zawya Projects Monitor, USD$230 bn of projects are underway or in planning throughout the Western Province of Saudi Arabia, which includes Jeddah, Makkah, Medina and other nearby cities.

    Lois Boyd, Group President, Hertz Equipment Rental Corporation, said: "Hertz Dayim Equipment Rental, the joint venture of Hertz Equipment Rental and Dayim Systems, is continuing its rapid growth across the Kingdom of Saudi Arabia in order to meet strong demand. The aim of our new Jeddah operations is to provide customers a first class, value-added equipment rental supplier in the Western Province of Saudi Arabia. The move also positions Hertz-Dayim for further strong growth opportunities in the region."

    Chairman of Hertz-Dayim Equipment Rental, HRH Prince Khalid bin Bandar bin Sultan, added: "The expansion is another milestone in our endeavor to make Hertz-Dayim one of the largest equipment rental companies in Saudi Arabia. The new branch in Jeddah will be ideally placed to cater to the equipment needs of the large number of infrastructure and construction projects in the Western Province. This includes landmark projects such as the Jeddah, Makkah and Medina Metro, Kingdom Tower, the airport expansions and the economic cities. We will continue to expand and invest in this business to create a premier equipment rental company fully aligned with the needs of the industry in Saudi Arabia."

    The HERC Jeddah location offers a broad range of equipment and tools, including straight mast and articulating manlifts, telehandlers and construction and industrial fork lifts, 185 CFM to 1600 CFM compressors (including Instrument Quality), light towers and 50KW to 1 MW generators. Equipment comes from manufacturers including Atlas Copco, Case, Doosan, Genie, Himoinsa, Ingersoll Rand, JCB, JLG, Miller, and Wacker.

    Located on the Makkah Highway, the new facility features a 10,000 square meter yard, shop and branch office. The facility is located 8 km Southeast of Jeddah City, with easy access to Yanbu (petro chemical hub of Western Region), the mega project King Abdul Aziz Economic City and close to the two holy cities Makkah and Madina. The location’s hours of operation are Sunday through Thursday 8 am – 5 pm and, on Saturday, from 8:30 am – 12:30 pm. The location can be reached at +966 3 839 3250 or toll free within the KSA at 800 116 1006.

    About Dayim Systems
    Dayim Systems and its associated company Dayim Holdings operate as vehicles for investment, joint ventures and strategic partnerships in the rapid growth environment of Saudi Arabia. Dayim’s portfolio of companies and partnerships currently spans oil and gas EPC contracting, heavy equipment rental, infrastructure, water treatment, man guarding services, high tech safety and security equipment, information and Communication technology (ICT), and systems integration services. Dayim’s partnerships with the global industry leaders in these sectors underpin its vision to bring the best of brands, knowledge, expertise and technical skills in the Kingdom of Saudi Arabia and contribute towards building a balanced and sustainable Saudi economy.

    About The Hertz Corporation
    Hertz operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz 24/7 hourly car rental business. Hertz also operates one of the world’s largest equipment rental businesses, Hertz Equipment Rental Corporation, through approximately 350 branches in the United States, Canada, China, France, Spain and Saudi Arabia, as well as through its international licensees.

    Contact: Zoe White
    +44 1895 553 887
    zoewhite@hertz.com

    SOURCE The Hertz Corporation

  • Hertz Selects Turner Construction Company to Build Estero, FL HQ
Hertz worldwide headquarters building scheduled to open in 2015; Temporary HQ inNaples from October 2013

    Hertz Selects Turner Construction Company to Build Estero, FL HQ Hertz worldwide headquarters building scheduled to open in 2015; Temporary HQ inNaples from October 2013

    PARK RIDGE, N.J., Sept. 19, 2013 /PRNewswire/ — The Hertz Corporation (NYSE: HTZ), announced today that Turner Construction Company has been selected to build the Hertz worldwide headquarters facility in Estero, Florida. Hertz expects to break ground later this year and complete construction in 2015.

    (Logo: http://photos.prnewswire.com/prnh/20130620/NY35609LOGO )

    "Turner Construction Company has been building in Florida for 105 years, employs over 250 employees in the state, and completes an average of $400 million of Florida projects annually. Turner also has an excellent track record of efficiency, timeliness and quality which made them the best choice to help Hertz establish a long term headquarters presence in Southwest Florida," said Todd Poste, Executive Vice President, Global Supply Chain and Fleet. "Additionally, Turner has awarded well over $100 million of business to small, minority and women owned sub-contractors in Florida over the past five years, which represents a strong commitment to these important segments of the contracting market. Finally, Turner is a leader in sustainable construction, another important consideration in our decision," Poste added.

    Hertz announced on May 7, 2013 that it would relocate its worldwide headquarters to Southwest Florida from Northern New Jersey. The company selected a site at the intersection of U.S. 41 and Williams Road in Estero Florida for the location of its new headquarters building. As of October 2013, Hertz will establish temporary headquarter operations in Naples, Florida, while the Estero building is under construction. The company has said it estimates that 400 headquarter jobs could be filled locally, with approximately 300 positions being filled by Hertz employees relocating to the Estero area.

    About Hertz
    Hertz Global Holdings, through its subsidiary The Hertz Corporation ("Hertz," the "Company" or "we"), operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,460 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,960 corporate and licensee locations in approximately 150 countries. Our Dollar and Thrifty brands have approximately 1,500 corporate and franchisee locations in 85 countries. Our Hertz brand name is one of the most recognized in the world, signifying leadership in quality rental services and products. We are one of the only car rental companies that has an extensive network of company‑operated rental locations both in the United States and in all major European markets. We believe that we maintain the leading airport car rental brand market share, by overall reported revenues, in the United States and at 120 major airports in Europe where we have company‑operated locations and where data regarding car rental concessionaire activity is available. We believe that we also maintain the second largest market share, by overall reported revenues, in the off-airport car rental market in the United States. In our equipment rental business segment, we rent equipment through approximately 340 branches in the United States, Canada, France, Spain, China and Saudi Arabia, as well as through our international licensees. We and our predecessors have been in the car rental business since 1918 and in the equipment rental business since 1965. We also own Donlen Corporation, based in Northbrook, Illinois, which is a leader in providing fleet leasing and management services.

    About Turner
    Turner Construction Company is the nation’s largest general builder completing over $8.5 billion in construction volume annually. Founded in 1902, Turner completed its first project in Florida in 1908 and has served many Fortune 500 clients across the state such as Siemens, KPMG, Time Warner and many others. The nation’s leading green builder for seven consecutive years, Turner has completed more than 325 projects that have earned LEED Certified, Silver, Gold and Platinum certification from the U.S. Green Building Council with another 450 under construction that are seeking LEED certification. Turner’s 5,000 employees complete work on over 1,500 projects each year with a strong commitment to the utilization of Minority and Women Owned Business Enterprises (M/WBE). In Florida, Turner consistently awards more than 23% of their $400 million annual revenue to M/WBE subcontractors and vendors in an effort to help grow local and developing businesses

    SOURCE The Hertz Corporation

  • Hertz Partners With ‘Discover The World Marketing’ To Grow Outbound Car Rentals From Saudi, Bahrain
World-leading travel outsourcing company aims for 50 per cent boost of Hertz outbound revenue from Gulf countries to key global destinations

    Hertz Partners With ‘Discover The World Marketing’ To Grow Outbound Car Rentals From Saudi, Bahrain World-leading travel outsourcing company aims for 50 per cent boost of Hertz outbound revenue from Gulf countries to key global destinations

    RIYADH, Saudi Arabia, Sept. 16, 2013 /PRNewswire/ — The Hertz Corporation has appointed Discover the World Marketing as its new General Sales Agent (GSA) in Saudi Arabia and Bahrain to grow outbound car rentals from the two Gulf countries to more than 8,800 Hertz locations in 150 countries.

    Michel Taride, Group President of Hertz International commented: "Hertz and Discover the World Marketing have enjoyed a long-standing relationship that has existed for more than 20 years, and we are delighted to extend this to two very important outbound car rental markets in Saudi Arabia and Bahrain.

    "With the extensive Hertz product range perfectly matched to suit the needs of Saudi and Bahraini customers, combined with Discover the World’s proven track record of providing outstanding service to the global travel industry, this partnership will boost our long-term outbound strategy focusing on key growth channels."

    The new partnership will see the world’s leading general-use car rental brand and the global travel outsourcing company extend a long-standing relationship to Saudi Arabia and Bahrain – both of which present significant growth opportunities for Hertz outbound bookings.

    Discover the World, which has existing GSA partnerships with Hertz in nine other countries, aims to grow Hertz outbound revenue from the two Kingdoms to key global destinations such as the USA and Europe by more than 50 per cent.

    This is in addition to an already upward growth curve of international rentals from both Saudi and Bahrain that Hertz has so far enjoyed for the first half of 2013.

    Hertz car rental transactions from Saudi Arabia to overseas destinations were up 21 per cent year-on-year for the first six months of 2013, while the top ten countries of choice were the USA, UAE, South Africa, Qatar, France, Germany, UK, Switzerland, Italy and Spain.

    In Bahrain, outbound Hertz car rentals grew 13 per cent year-on-year from January to June 2013, with the UAE, United States, Qatar, Oman, UK, Germany, France, Kuwait, South Africa and Italy on the top-ten list of travel destinations for Hertz Bahraini customers.

    Jenny Adams, CEO of Discover the World Marketing, said: "We are very excited to be the new GSA for Hertz in Saudi Arabia and Bahrain and to provide a whole new level of service for travel trade professionals when making car rental bookings globally for their customers.

    "Both Gulf countries have a strong foundation with huge potential and we look forward to building on that from a global sales perspective. Our goal is to grow outbound revenue into key worldwide destinations by more than 50 per cent, and we intend to achieve this through nurturing existing and new Hertz customers, while working closely with trade partners, corporations, and direct bookers."

    Discover the World has established an independent sales team operating as a dedicated resource representing the Hertz brand for the Saudi and Bahrain travel trade, providing instant accessibility to the global portfolio of Hertz outbound products.

    Hertz offers a wide range of makes and types in a global fleet of more than 500,000 vehicles, including the popular Hertz Dream Cars collection in the USA and Europe, where Saudi and Bahraini customers can drive the likes of an Aston Martin V8 Vantage, a Bentley Continental GT, a Lamborghini Gallardo, or an SRT in the USA; or the new Jaguar F-TYPE in Europe.

    Other popular choices are the Hertz Collections range of cars in Europe, USA and Australia, including the Prestige, Green, Fun, Adrenalin, and Family collections, guaranteeing the car make and model the customer chooses upon making a reservation.

    About Hertz
    Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.

    About Hertz Middle East and Africa

    Hertz has a strong presence in the Middle East and Africa region, with 11 Hertz franchisees in the Middle East and 23 in Africa, and a total of 66 locations in the Middle East and 161 outlets in Africa, offering a wide range of car rental and leasing services. Hertz locations across the region offer customers the most modern fleet of vehicles in the market, with a focus on quality, safety and reliability.

    About Discover the World Marketing

    Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 80 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 76 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry.

    CONTACT (U.S.):

    CONTACT (International):

    CONTACT (Middle East):

    Paula Rivera

    Zoe White

    Gareth Wright

    (201) 307-2824

    +44 1895 553 887

    +971 4 428 1502

    privera@hertz.com

    zoewhite@hertz.com

    gareth@totalcompr.ae

    SOURCE The Hertz Corporation

  • Hertz Global Sale Returns With Up To 33% Off Rentals
Customers can save on car hire in more than 100 countries for travel from now until 31st March 2014

    Hertz Global Sale Returns With Up To 33% Off Rentals Customers can save on car hire in more than 100 countries for travel from now until 31st March 2014

    LONDON, Sept. 9, 2013 /PRNewswire/ — The Hertz Corporation (NYSE:HTZ), the world’s leading general use car rental brand, has announced the return of the Hertz Global Sale, giving customers up to 33% discount on bookings in more than 100 countries worldwide.

    Available on bookings made up until 15th September 2013, the savings are applicable on cars reserved and collected between now and 31st March 2014, excluding short term, blackout periods. Savings will be applied when booking online at www.hertz.co.uk or by phone, quoting the code ‘CDP 778700’.

    Offered at participating locations across a wide range of vehicles from economical city cars to family hatchbacks and people carriers, many locations are also providing discounts on Hertz’s popular Prestige, Fun, Family and Green Collections.

    Customers can also benefit from Hertz’s Make and Model Guarantee when renting from the Hertz Collections – meaning they can pick exactly the car they want to drive when booking – while also qualifying for loyalty points and reward days through Hertz Gold Plus Rewards.

    Hertz discounted car rental is available at participating locations through Europe, North and South America, Asia, and Africa, while discounted Hertz van rental is also offered in the UK and Italy. A complete list of destinations, car groups and related discounts in the sale is available on www.hertz.co.uk.

    The discounts received on international car rentals across participating countries in Europe and the Middle East are up to 33 percent depending on the location, and the discount received for international car rentals in participating countries in the Americas and Asia Pacific is 20 percent. All discounts are subject to availability and terms and conditions.

    The 2013 Global Sale, which has run annually since 2010, launches with an advertising campaign highlighting the fun of travelling, with the ‘Big Fun – Little Prices’ strapline. For more information, bookings and full terms and conditions, visit www.hertz.co.uk.

    – ENDS –

    Hertz Press Contact:
    Nicola Hanley
    Ketchum
    T: +44 (0) 207 611 3597
    E: nicola.hanley@ketchum.com

    Notes to editors:
    Terms and conditions

    • Discount applies to all mandatory rental costs excluding taxes, fees, surcharges and optional extras such as child seats, additional drivers and fuel, which are charged at normal rates
    • Offer applies to online and phone reservations made up until 15th September 2013 quoting CDP: 778700. Qualifying rentals must start on any date up until 31st March 2014
    • Offer is valid at participating locations worldwide, subject to availability
    • Discounts, car groups and rental lengths will vary with country
    • Blackout periods may apply (Christmas and other key blackouts)
    • This offer cannot be used in conjunction with any other discounts, offers or promotions provided by Hertz, or jointly with any other organization or Hertz affiliate or business partner
    • Offer subject to change without notice and may be withdrawn at any time. All car rentals are subject to Hertz terms and conditions
    • The Hertz Global Sale offer varies across channels and websites including those provided by Hertz or jointly with any other organizations, Hertz affiliates or business partners
    • This offer applies to the Hertz brand only

    About Hertz
    The Hertz Corporation (www.hertz.com) operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in 80 countries.

    Hertz is in its 95th year of delivering quality car rental solutions to leisure and corporate customers. Product and service innovations such as Hertz Gold Plus Rewards, specially designed NeverLost® satellite navigation systems, and unique cars offered through the company’s Prestige, Dream, Family, Fun and Green Collections, set Hertz apart from the competition.

    SOURCE The Hertz Corporation

  • Hertz Expands Firefly Brand Into US

    Hertz Expands Firefly Brand Into US

    PARK RIDGE, N.J., Aug. 30, 2013 /PRNewswire/ — The Hertz Corporation (NYSE: HTZ) today announced the expansion of its Firefly brand, Hertz’s deep value brand for price conscious leisure travelers, into the US. Opening throughout the year, the first location, in Orlando, will begin serving customers on September 15, 2013 followed by San Francisco, Las Vegas, and Los Angeles. The Company plans to have, by year end, approximately 20 Firefly locations servicing local area airports in select US leisure markets where other deep value brands have a significant presence.

    (Logo: http://photos.prnewswire.com/prnh/20130620/NY35609LOGO )

    The Company said that Firefly will enable the company to re-enter the deep value, leisure car rental market in the U.S. which it temporarily exited after divesting the Advantage brand earlier this year. Additionally, Firefly will generate incremental fleet sharing, systems and operational synergies among its four brands, including Hertz, Dollar and Thrifty.

    First launched in Europe, in March 2013, Hertz now operates 40 Firefly locations in Spain, France, Italy, Germany, the UK, Switzerland and Portugal. The locations service the deep value leisure segment, the fastest growing market segment in the airport car rental market.

    The Company is committed to growing the brand, targeting the price conscious leisure market. Adding Firefly is part of a strategic objective to offer multiple brands to provide customers a full range of rental services at different pricing points.

    About Hertz
    Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.

    SOURCE The Hertz Corporation